PROJECT OVERVIEW

Self-care Saturday was a two-day virtual experience created to engage and encourage young people across NYC to embrace the journey to physical, mental, and spiritual wellness. The full virtual experience incorporated dynamic web design, video content, custom creative/illustration, and the gifting of campaign-branded products. I leveraged recognizable NYC landmarks, such as the subway map, to encourage excitement, curiosity, and participation. Interactive animations and hover effects brought the experience to life, and strategically placed resources were provided throughout each workshop to encourage participants to continue their self-care journey.