The Challenge

Ensuring that the bright, punchy energy of the former brand was reinvented with a vision of expansion, maturity, and respect. Applying the Bridge Shapes to the website was an opportunity to expand consistency and allowed us to bring the brand’s core concept to life through movement.

Applying the Bridge Shapes to the website was an opportunity to expand consistency and allowed us to bring the brand’s core concept to life through movement. We created moments in the UI where shapes shift to reinforce the bridging theme— often represented by a movement from left to right, or two shapes uniting in the center.

Services

Research & Discovery, Sitemap, Wireframe, UI & UX Design, Prototype, Micro-interactions, Design System